Participation in Anuga reaffirms, year after year, Brazil's role as one of the major players in the global food and beverage scene. More than just a trade fair, Anuga is a hub for trends, innovation, and strategic connections.

In the Brazilian edition, the 1st Halal Forum of Anuga Select Brazil brought together experts, companies, and leaders to discuss paths, opportunities, and the future of the sector—with a focus on the growth and relevance of the halal market.

At the invitation of Fambras Halal and the Halal Academy, Alessandra Frisso participated as a speaker, offering strategic reflections on the positioning of Brazilian companies in the halal market and their opportunities in the international arena. Her participation reinforced the importance of preparation, a global vision, and cultural adaptation to compete in increasingly demanding markets.

Another relevant moment was the presence of Rubens Hannun, whose book, *Brazil and the Arab World*, was a topic of discussion at the forum. The work, which addresses the economic and cultural connections between Brazil and Arab countries, gained prominence by broadening the understanding of this important axis of international relations.

During the event, Rubens also had the opportunity to give participants copies of the book, signing them and promoting a direct exchange with the audience—a gesture symbolizing closeness, shared knowledge, and bridge-building.

More than just an institutional agenda, participation in Anuga Select Brazil highlighted a larger movement: the strengthening of relations between Brazil and strategic markets, such as halal and the Arab world, boosting business, innovation, and collaboration.

H2R follows and values ​​these movements, recognizing that market intelligence and the understanding of global trends are fundamental for companies that wish to grow consistently and sustainably.

We remain attentive, connected, and ready to transform information into strategy.