Rio de Janeiro is more than a destination; it's an experience. A city where creativity flourishes, cultures connect, and ideas grow. In March 2026, Esomar LATAM arrives in Rio with the theme Flourish! Growing Ideas, Inspiring Connections, and Shaping Thriving Markets. Here are 10 reasons why Rio is the perfect place to visit and the perfect place to meet.
1. Enjoy iconic panoramic views of Christ the Redeemer and Sugarloaf Mountain
Admire Rio from above by visiting two of the world's most recognizable landmarks. From Christ the Redeemer atop Corcovado to the cable car ride up Sugarloaf Mountain, the sweeping views over beaches, mountains, and Guanabara Bay offer a powerful sense of scale and inspiration.
2. Stroll through the artistic streets of Santa Teresa
Explore Santa Teresa, one of Rio's most charming and creative neighborhoods. Its cobblestone streets, historic houses, and vibrant urban art reflect the city's artistic soul and reveal a bit of Rio's rich cultural identity.
3. Relax on the legendary beaches of Copacabana and Ipanema
Feel the atmosphere along Rio's world-famous coastline. Whether strolling along Copacabana's iconic boardwalk or relaxing in Ipanema, these beaches are central to the Carioca lifestyle and offer the perfect balance between business and leisure.
4. Discover innovation at the Museum of Tomorrow and MAR
Immerse yourself in Brazil's past, present, and future at the Museum of Tomorrow and the Rio Art Museum (MAR). These cultural landmarks celebrate innovation, sustainability, and artistic expression—values aligned with the spirit of Esomar LATAM.
5. Experience Rio's musical pulse
Music is everywhere in Rio. From the rhythms of samba echoing through the streets to live performances in local venues, the city's soundscape captures its energy, diversity, and passion for connection.
6. Recharge your batteries in Tijuca National Park
Take a break in nature at Tijuca National Park, one of the largest urban forests in the world. Its trails, waterfalls, and viewpoints offer a refreshing respite and remind us of the importance of balance, renewal, and growth.
7. Explore the Lapa Arches and Nightlife
Lapa is the social and cultural crossroads of Rio. Known for its historic arches and vibrant nightlife, it's a place where people meet, ideas circulate, and conversations continue long after the end of the day.
8. Savor the Flavors of Brazil and Coffee Culture
Enjoy the best of Brazilian gastronomy, from traditional dishes like feijoada to contemporary experiences. And combine it with Brazil's exceptional coffee culture for moments that fuel both conversation and creativity.
9. Connect with Rio's Diverse and Dynamic Spirit
Rio's diversity is at the heart of its creativity. The city brings together people, perspectives, and ideas from all over Brazil and beyond, making it the ideal setting for meaningful connections and collaboration.
10. Participate in Esomar LATAM 2026 | Flourish!
Join us in Rio de Janeiro, March 22-24, 2026, for Esomar LATAM 2026.
Under the theme Flourish!, the event will bring together the region's brightest minds to share insights, research, and innovations that help ideas grow, inspire collaboration, and drive thriving markets in Latin America and beyond.
Experience the energy, creativity, and diversity of Rio while connecting with the people shaping the future of our industry.
